AMERICA LOVES FOOD. This is true to the fact that American Obesity Rates grew 74% from 1991-2001. Coincidentally (or not) Competitive Eating Gameshows started in the 1990's, but they were eventually cancelled for safety reasons. When Americans get bored they eat, when they are hungry they eat, so why then would they not turn to food as a sport, if it was available.
Anywhere an average American looks he has some access to the world of food. Whether it be a cookbook, a restaurant, a TV show (futher proof: we have a Food Network), or grocery store. Competitive Eating may be one of the most accessible sports in the world, and this is why it is becoming so popular.
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I would think that eating 50-something hotdogs in 10 minutes would make someone hate eating food, not love food more... obesity in America doesn't seem like much of a factor in competitive eating anyway...
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